AI Entrepreneur & Startup World Cup Winner

17+ years building AI-powered platforms. CEO of DISPL (200+ clients, 18 countries). Startup World Cup Cyprus Winner. $5M+ raised. One successful exit.

$5M+
Capital Raised
200+
Enterprise Clients
18+
Countries
1
Successful Exit
PROJECT 01

DISPL

AI-powered platform for analyzing, engaging, and monetizing offline audiences. Smart digital signage with professional ad sales platform serving 1000+ locations worldwide. Forbes Cyprus Innovation Award Winner 2023.

PROJECT 02

Surflens

AI surf camera in your iPhone. Automatically films, tracks, and helps you surf better. Apple Watch control with multi-camera sessions. Made for surfers, by surfers.

ABOUT

Serial Entrepreneur & AI Pioneer in Retail Technology

Born between volcanoes and the ocean of Kamchatka, I've spent 17 years transforming how businesses understand and engage customers through AI and computer vision. From Saint Petersburg to Silicon Valley, from bootstrapping to raising $5M+, I've built technology that serves 200+ enterprise clients across 18 countries.

As CEO of DISPL (launched 2023), I pioneered privacy-compliant AI analytics for physical retail spaces—a $530B market opportunity. Previously built AddReality (2012-2024). Winner of Forbes Cyprus Innovation Award 2023 and Startup World Cup Cyprus 2024. Successfully exited SSP platform for DooH in 2024. Built partner sales channels scaling to 1000+ locations.

Featured in Forbes International, Microsoft News, INC Magazine, and major tech publications. Recently launched Surflens.ai, combining my passion for surfing with AI technology. Based in Limassol, Cyprus, working with teams across three continents.

Serge Gale
AWARDS & RECOGNITION
2023

Forbes Cyprus Innovation Awards

Best Digital Platform - DISPL

2023

EU Startup News Featured

Cyprus' Most Influential Software Startups Shaping 2023

2023

US Vendor Awards Winner

Best Retail Insights Category

2024

Startup World Cup Cyprus

Winner - Represented Cyprus at Global Finals in San Francisco

2024

Deloitte Technology Fast 500

Recognized for significant growth, effective strategies, and strong management

2024

Startup World Cup Top 80

Selected among global competitors for innovation and potential in San Francisco

2023

Reflect Festival Top 3

Awarded for outstanding innovation and impact at leading tech festival in Cyprus

2020

Microsoft Partner of the Year

Retail and AI excellence in Microsoft ISV Partners Program

2019

Qiantang Star AI Competition Top 3

Recognized for AI innovation in Hangzhou, China market

2016

Digital Signage Awards UK

Technical Innovation in DOOH & Digital Signage

JOURNEY
2012

Founded AddReality

Inspired by Minority Report, started building computer vision solutions for retail

2013

First Major Client

Atrium European Real Estate - interactive stands with computer vision

2014

Silicon Valley Programs

Microsoft acceleration, ABRT Mangroove CEO Camp (Veeam grant), Ingria incubator

2018

Major Technology Pivot

Invested significantly in AI platform, ISDEF Spring speaker on international markets

2019

International Growth

Revenue doubled, Web Summit participation, 200 clients in 18 countries

2020

ISE 2020 Launch

Customer Engagement Platform announced, Microsoft Marketplace listing

2021

Thought Leadership

Featured in INC Magazine, Sostav.ru, webinars on retail technology

2022

EU Trademark & ISE

DISPL® EU registration, joint booth with Prestigio Solutions at ISE Barcelona

2023

Launched DISPL

New AI platform for retail media, Forbes Cyprus Innovation Award, ISE & InfoComm demos

2024

Major Achievements

Startup World Cup Cyprus Winner, Top 80 Global Finals SF, SSP DooH exit, Deloitte Fast 500

2025

Forbes International Feature

Profile article, launched Surflens.ai, ASBIS strategic backing

2026

Continued Expansion

Scaling DISPL globally, growing Surflens user base

MEDIA FEATURES
Forbes • 2025

How 'Minority Report' Gave Birth To DISPL

Full-length profile on entrepreneurial journey and AI innovation

Microsoft News • 2020

Leadership in Action Series

Featured entrepreneur on pivots and building successful business

INC Magazine • 2021

Retail Technology Innovation

Thought leadership on digital transformation in retail

Bloomberg • 2023

Shifting From Physical to Autonomous Phygital: Store as Media

Sponsored feature on transformation of retail spaces into media platforms

EU Startup News • 2023

Cyprus' Most Influential Software Startups

Featured as one of 15 startups shaping Cyprus tech scene in 2023

DPAA Global • 2023

Q&A with Displayforce.ai

In-depth interview on platform for performance marketing in DOOH

Business Reporter • 2023

A Shift from Physical to Autonomous Phygital

Analysis of store-as-media transformation and AI-driven retail

Digital Signage Today • 2021

Displayforce Box Media Player

Product launch coverage targeting ad engagement optimization

Yahoo Finance • 2021

Displayforce: Number One Personalized AI Platform

Recognition as leading AI-powered digital signage solution

SPEAKING & EVENTS
Startup World Cup • 2024

Winning pitch at Cyprus Finals, presented at Global Finals in San Francisco

ISE 2023 • 2023

Integrated Systems Europe - Audience analytics demos and product showcase

InfoComm 2023 • 2023

Trailblazers Zone - First-time exhibitor showcasing AI/AR solutions

ISE 2022 • 2022

Joint booth with Prestigio Solutions promoting digital signage solutions

ISE 2020 • 2020

Announced Customer Engagement Platform for personalized communication

Web Summit • 2019

Participant and speaker at world's leading tech conference

ISDEF Spring • 2018

Speaker: 'How to Market Your Product in Russia, Europe, Asia, and USA'

PARTNERS & ECOSYSTEM

Strategic Partners

ASBIS (NASDAQ-listed) • Prestigio Solutions • Microsoft • Intel • PwC

Accelerators & Programs

ABRT Mangroove CEO Camp Silicon Valley • Y Combinator Startup School • NUMA Paris • PwC • Microsoft Silicon Valley Program • Ingria Business Incubator

Community Membership

Tech Island Club • CY Founders Club

CONTACT

Let's talk about your project

Open to board positions, advisory roles, speaking engagements, and strategic partnerships. Available for conversations about AI, retail technology, and international expansion.